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30 Examples Of Awareness Campaigns

As Wikipedia says, raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. Common theme include certain diseases (breast cancer, AIDS), conflicts (Darfur), movements (Greenpeace, PETA), and political parties/politicians.

Since informing the populace of a public concern is often regarded as the first step to changing how the institutions handle it, raising awareness is often the first activity any advocacy group engages in.

Below you can see 30 examples of awareness campaigns.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.