How to create a professional brochure plus 40 superb templates that you can use
How to create a professional brochure plus 40 superb templates that you can use
One of the fastest ways people find information about places and things that they do not know, is reading. Given that we have a very busy lifestyle, it often happens that they just want a quick overview about the subject. Here comes the need for a brochure. Businesses often use brochures to inform, educate, or persuade — quickly. They use a brochure to grab the readers attention and get them interested enough to want to know more.
For example, a brochure for a general store may need a map, a list of all locations in that city, and a short description about what it sells. A brochure about a travel agency should have images of places that you could spend your vacation, special offers or discounts, making you want to visit that city or country.
Rules for planning your brochure
Determine where your brochure functions in the buying process
Your approach to how you want to make the sale is a major factor in how you write your brochure. You must also study the market where your product will be active.
● Leave-Behinds : The purpose of this type of brochure is to be left after meeting a potential customer.
● Point-of-sale : For example, this type of brochure you may pick up while waiting in line at the bank.
● Respond to Inquiries: If someone asks specific information about your product, you can give him this type of brochure.
● Mail brochure: The purpose of this brochure is to be sent by mail (classic or electronic email).
● Brochure as a support tool: This type of brochure is used as a selling aid through a sales pitch.
Know your potential customers
After you determined where your brochure fits into the buying process, don’t forget to target that particular audience. Use an appropriate language for the target audience and give them exactly what they want to know. If for example the brochure is dedicated to children, is not recommended to use a very complicated vocabulary or a trivial font. Try to send the message through images and colors.
Complete, Accurate and Thorough Information
Your brochure is like a book because it tells a story about your product or your service. It should have a beginning, an end, a front cover and a back cover. Take the time to really think about the information you want to include. Brochures need to contain as much information as possible to get your potential customer to the next step – the purchase. However, if you’re not providing them with useful information your brochure could be thrown away as soon as they received it.
How to create your brochure
The cover must contain a strong selling message. The cover must convince the reader to flip open your brochure. So: no selling message = no motivation to open the brochure.
Less is more
Use short sections broken up with a headline and a subhead. This will invite your potential customer to read on instead of scaring him away.
Images chosen intelligently
The fastest way you can show readers what you offer them is using images. Use intelligent images that are strictly related to the message you want to send. Use a map to show where your company is located, various products with their features and/or proof of performance graphs to present factual information about your product.
A vital piece of information that seems so obvious, yet in the creation process it’s sometimes left out is your contact information. Make sure that in your brochure people can find things like: your company name, logo, address, telephone number, fax, email or web address. Give directions to your location in your brochure if the customers need to come to you. If you’re located next to a landmark of some sort, tell them that too. That way, they have a mental picture of your whereabouts.
Make your brochure worth keeping
Give reasons to a customer to hang on to that brochure, even if they decide not use your product right away. Brochures can really help boost your company’s sales,both now and in the future so think what can you write in it so that a potential customer will keep it.
Guidelines & Strategies
1. Create accurate models and mock-ups for your brochure. Cut and fold your brochure to size. Use the same type of paper that you will ultimately print on, and review your work.
2. Most readers at first will only read headlines, subheads, and captions. These must give the benefits and the motivation so that your readers will want to read the rest of the copy.
3. Use high quality photographs of your products, or people using your products. Pictures are really worth a thousand words in brochure design.
4. Make sure all contact information is on the brochure. People pass these things along, so make sure your phone number goes along too.
5. Collect brochures from other companies, especially your competitors and see what do you like and why.
6. Be careful with your choice of colors because colors represent different things in different industries.
7. Crowded copy is hard to read so use white space in your brochure design.
8. A conservative brochure design is boring. Create a brochure that is easy to read and interesting to look at.
9. Stick to two typefaces, and strictly limit your use of bold, capitalization, underline, etc. By emphasizing everything, you emphasize nothing. Keep your font layout simple in your brochure design.
10. Try not to use more than five or six lines in each paragraph, try not to use more than two or three sentences per paragraph, leave a space between paragraphs, and do not indent them.
11. Know what your reader wants. You must write your brochure from the reader’s point of view. A good way to organize your points is to write down the questions you think a potential customer might have, and the answers your brochure might supply.
12. Motivate your reader to look inside. Remember, the first page your reader will see is the front cover so if you get it wrong you lost the sale.
13. Alter the shape. Using your imagination when designing your brochure can produce better than average results. Your brochure doesn`t have to be A4. Selling sandwiches? You can design a brochure in the shape of a sandwich. Season tickets to soccer matches? Design it in the shape of a soccer ball.
Remember, a brochure send important information using limited resources so before handing it to a potential client, you must be sure it’s perfect.
Below you can see 40 beautiful brochure templates from which you can inspire or you can buy.
Graphic Ice Creamery Menu Template
This teal, graphic menu is perfect for an old-fashioned ice creamery. The cheerful and illustrative graphic on the exterior of the menu captures the classic feeling of eating cold ice cream on a hot summer day. The interior can be used to elegantly display food and ice cream special.
Capital Investments Corporate Brochure Template
This brochure would be fitting for a finance company, bank, or possibly an insurance company that is focusing on marketing its services to families or individuals needing retirement planning. The tone of the brochure is warm and inviting with a nostalgic feeling portrayed with soft colors and subtle duo-toned photographs.
Cheery Homecleaning Brochure Template
The fun, fresh color scheme and cheery icons on the cover of this housecleaning brochure make it a lively way to convey housecleaning services and rates. The type treatment is straightforward and crisp, and the tile texture is a bubbly feature of this fabulous brochure.
Stylish Florist Brochure Template
The bright colors, stylish shapes and clean type of this florist brochure work together to convey an image of serious chic. Any florist or gift shop could use this brochure to provide information to customers, and the design includes plenty of space for unique photos and company-specific details.
Sports & Outdoor Store Brochure Template
Any company passionate about promoting exploration the great outdoors can utilize this tasteful and functional brochure. The natural imagery and textures paired with the eco color palette and functional type treatment make this brochure a perfect choice for an outdoors company.
Retro Craft Fair Brochure Template
The classic colors, home-made textures, and retro type throughout this craft fair brochure makes it a wonderful way to advertise for an expo of all things homespun. Whether for a craft fair, a knitting circle, or a boutique, this brochure is sure-fire way to catch eyes and draw customers in for more.
Retro Bike Rental Brochure
A bicycle rental company specializing in loaning vintage bicycles can use this vibrant brochure to describe rental services. The retro aesthetic of the brochure reflects the company’s interest in vintage bikes. The interior has adequate space for specific bike descriptions and rental information.
Tourism Brochure Template
Any national or local tourist board can use this exotic brochure to provide information regarding trip-planning, activities, tours, itineraries, and destinations. The tropical, colorful photos overlaid with graphic elements convey a theme of a foreign element in a new place.
Bookstore Brochure Template
This brochure is fitting for any bookstore offering a wide variety of books and a cozy setting to customers. The textured background gives this brochure a homey undertone, which is further implied by the red and tan palette.
Investment Company Brochure Template
This professional, corporate-looking brochure is fitting for an investment company who invests money on behalf of shareholders. The color palette on the exterior of the brochure sets a serious tone while the inside can be used to successfully display a plethora of information.
Graphic Farmer’s Market Brochure Template
This playful, informative brochure would be appropriate for a neighborhood farmers market. The graphic, cheerful style of the brochure reflects the sense of community central to any farmers market. There is an ample amount of space to describe market guidelines, upcoming events, and how to register for a stand.
Dog Trainer Brochure Template
A dog-training school could utilize this brochure to describe the different obedience classes offered.
Decorative Bakery Brochure Template
A bakery could utilize this charming brochure to showcase their menu, mission, and order instructions. The intermittent use of flourishes paired with the cupcake imagery and tan palette give this brochure a very friendly feel, appropriate for a shop selling baked goods.
Retro Barbershop Brochure Template
This brochure could be used for a hair salon interested in providing a one-on-one personal experience for every customer. With a retro aesthetic and palette, the brochure captures the essence of a unique, friendly salon.
Plumbing Service Brochure Template
A professional plumbing service can utilize this brochure to describe services and specials. The all-caps, condensed type face gives the brochure a feeling of solidity, which reflects the reliability of the company.
Tea Shop Brochure Template
A tea shop could use this brochure to show different types of teas offered. The textured teal background of the brochure gives it an aged feeling which relates to the ancient history of tea-drinking. This brochure offers space to feature certain specialty teas with both image and text.
Bright Fast Food Menu Template
The bright colors and vibrant photos of this fast food menu work well together to convey a sense of fun, down-to-earth burgers and other meals. The eccentric type adds to the family-friendly appeal.
Automotive Repair Service Brochure Template
The clean, sleek typographic treatment of this brochure is reminiscent of a golden age of motor vehicles, and is perfect for a high-end garage or repair service. The grayscale images and graphic car parts are all perfectly suited to a serious, professional, and established mechanic.
Elegant Cabinetry Brochure Template
This brochure is appropriate for a cabinetry company or interior design firm striving to provide customized spaces for every client. The elegant aesthetic uses a wood background and ornate type to convey a feeling of genuine quality.
Graphic Farmers Market Brochure Template
This brochure would be perfect for a weekly farmers market or a market vendor to highlight organic growing processes and the benefits of fresh, local foods. The graphic style of the brochure adds a playful element that gives it an appetizing tone.
Cute Pet Adoption Brochure Template
This brochure would work well for any pet adoption agency looking to pair abandoned pets with new, loving homes. This brochure has a compassionate tone and helps to portray the mission of a pet adoption agency. There is ample space for an agency overview and description of the adoption process.
Antique Furniture Brochure Template
An antique furniture store specializing in the sale of vintage furniture and collectibles can utilize this brochure. The texture, refined palette, and pattern all work together to give the brochure an aged undertone.
Chiropractic Practice Brochure Template
The gentle color palette and uplifting photos of this brochure are perfect for a chiropractic practice or other physical therapy-oriented business. The classic graphics provide an established, long-lasting image for a practice.
Credit Union Brochure Template
A credit union valuing a personal approach to managing finances can use this brochure to describe services. The photos throughout the brochure convey an image of a cooperation passionate about providing credit to its members.
Utility Cooperative Brochure Template
This brochure is appropriate for any cooperative striving to deliver public utilities such as electricity, water, or telecommunications to its members. The pairing of imagery and color captures the essence of a utility cooperative and its focus on democratic membership and cost-based rates.
Dry Cleaners Brochure Template
Yoga Studio Brochure Template
This elegant brochure, perfect for a yoga studio, reflects a feeling of tranquility and elegance. The use of flourishes and the scalloped border work together to convey the mission of any yoga studio to bring inner peace to each yogi.
Green Veterinary Brochure Template
A veterinary office can utilize this descriptive brochure to explain details regarding service, care, and staff. The green palette conveys the professional image of experienced specialists while the pet images make clear the area of specialty.
Landscape Design Brochure Template
This brochure for a landscaping design company uses unexpected, bold and bright colors. Clean photography is used as a main focus so that companies can show off recent project. The inside contains ample room for explanation of services as well as room for satisfied customer testimonials and even extra space to promote free consultations.
Music and Children Brochure Template
This brochure would work well for a company seeking to help children incorporate music into their lives. The playful aesthetic and handwritten type meets toned down colors to portray the valuable yet fun experience that children can gain through the power of music. Different individual profiles of children with their instruments can help kids become excited about music.
Dog Walking Brochure with Textured Background Template
This warm, friendly brochure is perfect for a company offering dog-walking and obedience training services. The textured background along with the dog images and smaller dog graphics all work together to convey an image of a company passionate about caring for canines. The interior provides a good opportunity for the company to explain services offered.
Elegant Skin Care Brochure Template
This brochure could be used by a cosmetics company releasing a line of skin care. The colors, clean lines, and abstracted flower give the brochure a delicate aesthetic.
Baking School Brochure Template
A cooking or baking school could utilize this brochure to highlight classes and workshops. The pastel palette and pattern give the brochure a delicate feel, which portrays the sense of luxury one experiences when indulging in a dessert.
Juice Bar Brochure Template
A juice and smoothie bar can use this tasteful brochure to convey a fresh and natural image. The color palette along with the vibrant fruit images give the brochure an appetizing undertone.
Skateboard Company Brochure Template
A skate company could use this brochure to describe different board characteristics. The simple exterior uses intersecting lines and extensions of the letters from the title to create an interesting geometric grid, which is laid over a rough texture. The grid and texture are repeated on the inside, along with board and deck descriptions. The aesthetic of the brochure created by the grid and texture captures the youthful essence of the skateboarding culture.
Modern Furniture Brochure Template
This sleek brochure captures the modern essence of a contemporary furniture collection. The grayscale palette with clean images and descriptions gives the image of an upscale furniture company passionate about design.
Japanese Restaurant Menu Template
A Japanese restaurant can utilize this menu as an elegant display of food options. The clear headers efficiently lead the eye through the various menu sections, highlighting the different types of food. The vibrant photos capture the freshness and uniqueness of dining at a Japanese restaurant.
Employment Agency Brochure Template
This brochure is appropriate for a staffing agency or employment agency that matches workers with open jobs. With adequate space to display information about the staffing agency, this brochure could be used to explain the company’s unique qualities. The treatment of type produces a businesslike-feel, which relates to the subject of the brochure.
Modern Computer Repair Brochure Template
This brochure, appropriate for a computer repair service, conveys a technical feel through the palette, geometry, and typeface. The geometric cover of the brochure, with its use of lines and other shapes, captures the detailed, scientific aspects of the industry. The interior has ample space to describe service and technologies offered as solutions for clients.
Marketing Firm Brochure Template
The unique red graphics throughout this brochure make it appropriate for a marketing firm seeking to deliver impressive results to all clients. The simplicity of the striped exterior paired with the simple type and red banana all work together to make a powerful statement about the end goals of the company to give each client reputable results.
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Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.