in Design

Need A Logo? Hire Someone To Make It For You

One of the most important component of a brand is its logo. If the logo fails to deliver the message and to make the user memorize it, then your business with have a bumpy ride. There are some very basic rules when creating a logo: it must be easily memorable, clear, unique and simple. You don’t need a Mona Lisa to promote your brand, you need something which is easy to reproduce. If it’s easy to reproduce then your client will recognize your logo next time.

Most of the business owners don’t understand why is more expensive to create a logo than to create a full site, because after all it’s only a piece of lines and colors, right? Well…wrong. Creating a logo requires a lot of research: the designer must understand the brand, its activity, the consumers and their habits, must search for the competition in order to make something better than their logos and he must start from a single pixel because in this field, inspiration is extremely dangerous. You don’t want a logo which is similar to something already in use.

So..if you need a logo but you aren’t a designer, you can do one of the following things: create it yourself, hire a company or use crowdsourcing. From the start, I strongly recommend you to not create your logo by yourself. Let the professional do it. Hiring a company is great if you have a good budget and a lot of time in you hand. The last option is the one that I recommend in almost all the cases. When crowdsourcing, you post your problem (or in this case your desire to have a logo) on a special website then you wait for others to submit your solution. After that, you choose the best solution and pay the person. Easy, right?

One of the most popular place where you can ask for others to create your logo is

When you submit your request, you need to describe your business and give the designers a few key points that will help them get started. Right after that you will instantly get a designer which will be your assistant in this job. Cool, huh? You can call or email at anytime with questions or concerns you might have during your contest. After the contest is published, more than 15,000 designers will see it and start working on your logo. In this time you can communicate with all of them by giving them more details in order to fine tune the overall design. At the completion of the logo design contest you will choose a winning design. The designer will then upload their completed designs so you can download it from your account. You can also request variations of your new logo at no charge.

Before submitting your contest you can also check out the other logos in order to make an idea on how it works. This is recommend if this is your first submission because it’s better to understand the process.  Here’s an example:

Here’s the description. You need to be very specific because the designers must understand exactly what you want.

You you have no idea what you want, you can buy an already made logo using their marketplace. This is a more easier approach and sometimes a lot more cheap than hiring a designer.

So, don’t forget that the logo is a serious business and your brand depends on it. Hire a designer or crowdsource it because a good logo will help you a lot.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.