Package design, label design, advertising, identity, branding…all of these are strongly related and with just one thing in mind: to make you buy the product. Let’s be honest, how many times did you bought something which had an unpleasant look and you didn’t knew the product? I think the answer tends to zero because that is the nature of a buyer. As a buyer, you are attracted to an a product that looks great and this is the number one weapon of any marketing or advertiser department. They are constantly researching your preferences, desires and tastes in order to incorporate them in their product.

This is a good thing but also a bad thing and let me explain why: it’s great to know that your favorite beer manufacturer is interested in your taste in order to deliver the best possible drink, but in the same time it’s not a good news because some of the companies are trying to cheat using clever packages which are promoting mediocre products.

Going on a supermarket is the best visual exercise that you can do in order to understand and detect the products with good design and poor quality. For a consumer it is a constant battle to choose the best product without judging its package.

In this article you can see a collection of 30 highly attractive packages which are made with a pure passion for product design and with attention to the buyer.

Olmeca Altos

Stiga Table Tennis

Paromi Artisan Tea Company

Pipers Crisps

Inoxcrom x David Delfín

Nola’s

Lékué Citrus Spray

Leis

Roots

East Side Bitter

Johnnie Walker Directors Blend

Interapothek Toothpaste

Pfeffersack & Soehne

Two Hands

Cafaggio

Jaw Drop Coolers

My Olive Tree

Sail & Anchor

Stretch Island Fruit Company

Austin Beerworks IPA

Chocolate Naive

Absolut Moscow

Wiener Honig

Crown Maple Sugar

Cheribundi

Lolea

Evil Spirits Vodka

Stiegl Bockbier

Aroma