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Ten Tips To Choose The Right Color Palette For Your Designs

Color plays an important role for designers. If there is no element of colors, any design will definitely appear dull. Colors are very important for marketing, business, and even in emotions. Since lot of things should be considered, it is difficult to create a color palette because of the infinite variety of colors.

The following ten tips will help you to create color palettes on your own. It is important for designers for design creation and marketing purpose since attractive and unique colors are remembered by people. So, to create a color palette the following are the techniques and approaches:

1. Know the project and the client

You should keep in mind to choose colors that are suitable for your project. In addition to the colors given by your client, you have to make a great palette by adding other shades and tones. Different color combinations have different meanings. For example, green and red for Christmas and blue and red for patriotism.

2. Color theory review

Reviewing color basics is must before choosing and creating a palette. You can find various color schemes on the color wheel such as analogous, monochromatic, triadic, complementary, double-complementary, and split-complementary. Traditional color schemes can help you in determining the right color combination.

3. Try out custom color schemes

You can customize by making your own color palette from the traditional scheme where you needn’t follow the formal rules. Chroma, value, and saturation of colors are important.

4. As basis, use monochromatic color scheme

Monochromatic is not included in traditional color scheme. While choosing color palette, first choose the design’s primary color and after that add various color tones and create monochromatic palette and later on add some other color in addition to black and white which are neutral colors.

5. Consider saturation and chroma

For the colors to be cohesive, choose colors having same saturation and chroma levels. One high-chroma color combined with low-chroma colors can be used.

6. Consider tones, shades, and tints

Since it might be boring to use same saturation levels, the above three will give life to the color palette. These three will help you to create a vast number of colors in addition to the colors in the color wheel. Avoiding pure and plain color and adding tints, shades, and tones to a color is better.

7. Addition of neutral colors

In addition to black and white as primary colors, you can add gray, off-white, tan, and brown after choosing accents and primary colors. Dark brown or dark gray instead of off-white or black and tan instead of white is better depending on the other chosen colors.

8. Use picture as color source

 You can let your client to consider the colors and choose a picture or paintings. Using photoshop’s eyedropper, color palette can be created after a photo is chosen. You can create the color palette for a complicated picture by applying crystallize or mosaic for getting colors.

9. Contrast your colors by complementing with other colors

While color palette creation, match your colors by complementing each other such as using burgundy accent for purple. Limited color palette can be created by choosing contrasting colors for saving printing cost.

10. To create palette use color tools

Choose tools for your design from various chromatic resources on the internet.

Due to Kuler’s many uses, it’s a favorite tool for color palette creation with a great color scheme. You can even leave comments after studying the work of other designers.

Colors on web
Matching colors are given by this after submitting a base color along with setting saturation, hues, tints, and shades.

Color rotate
You can create color palette using color rotate by 3D color rendering it offers which is very fun and cool to use.

With various methods of color palette creation, you will definitely not find it difficult to create one. Internet tools will easily generate one that will be very helpful for you. So, have fun creating color palettes and making appealing design for clients.

Latasha C. Bivens is a website designer who loves to help fellow designers and business owners sharing his knowledge and experience. He would like to invite you to find out more about Webmaster Virtual Assistant Leasing Service and also to find out more about blog header design service.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.