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Good Web Designers Are Worth Their Weight In Gold

Good web designers can make or break a website. All the good content in the world will not make a website flourish if it is poorly designed.
A good web designer will be aware of what visitors to a website expect. They will design a site that is easy to navigate through and one that is pleasing on the eye. When several websites have great content relating to the same subject, then the importance of good web design really comes into its own. If it’s a straight choice between a beautiful looking website and a plain one, then few will pick the latter.

Some website owners may be reluctant to spend money on a web designer, feeling that they are capable of designing a website that looks okay. But looking okay may not be enough to attract visitors to a website on a regular basis. Traffic is essential to any website, both in terms of advertising revenue and in terms of building up the image of the website. A well-designed website will appeal more to advertisers, however much they have their eyes on your page rank. They will be given the impression that you are in for the long haul, by looking at the professional way your website is designed. Members of the general public will also feel the same.

If a website doesn’t do very well initially, then it’s time to look at the reasons. It’s also important to look at websites that have similar content and the reasons some are doing better than others. One of the major reasons will be down to web design. Yes, some website owners will be good at promoting their site, but that will only go so far. People respect a site that obviously benefits from web design expertise. If a website expects to attract visitors, then it has to be seen to be making the effort on two main fronts – content and design.

Once you’ve found a good web designer and have seen how positive their impact on your website is, it would be wise to keep them. Changing web designers when your website is doing well may result in your site going into decline in terms of traffic. The changes made may not be seen as good ones by your visitors, who will also have become comfortable with the layout of your site. Websites need a bit of tweaking here and there in terms of design, but it’d be a mistake to radically change everything just for the sake of change.

Good contributors to any website are worth their weight in gold. Good web designers can also be considered key to any website’s success. Successfully identifying the right designer for your website can be the difference between a site’s success or failure.

About the author

If you think you’ve got what it takes to be a GREAT web developer, contact Modis, leading recruiters of IT technician jobs in London


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.