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Awesome Package Design Concepts Made By Students

This type of design has a special place in TDM because we love to see creative minds at work.  Below you can see the work of some of the best students designer in the world.

Yunyeen Yong

Vinh Pho

“The objective was to rebrand and redesign Auto Zone’s packaging and identity. The rebranding and repackaging of Auto Zone encapsoles a inviting experience with expressions of simplicity and professionalism. The craze of health and nutrition, was the driving force of the packaging concept; allowing Auto Zone to expand their user market through the redesign that encompasses these six key attributes: simple, professional, inviting, established, accessible and mobile.”

Leen Sadder

“The MISWAK is a tooth-cleaning twig used mainly in the Middle East, Pakistan and India. Traditionally, the top is bitten off with every use to reveal soft bristles similar to that of a toothbrush.

THIS aims to repackage and promote the miswak as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush. The biggest challenge was figuring out how to package and market the twig to a contemporary American audience, who would not be entertained with the idea of biting off the top of the stick in order to use it. The solution for this is a cigar-cutter-like cap that peels off the outer layer to reveal the natural bristles, and slices them off after use. It also protects the stick from germs and microbes.”

Raquel A. L. Ribeiro

“The idea of Casablanca is to revisit the Arab world with smells, colours and taste; from the moment that you lay your eyes on one of Casablanca’s tea packs.”

Khristian Mendoza

“Music festivals leave a catastrophic impact on mother nature, this is crack at making it better. A sustainable kit given to concert attendees with a design focus on simplicity and an attempt for a paradigm shift to an already compassion fatigue market.”

Fabio Bernardi

“This is the packaging I’ ve made during a aiap workshop, “Design Per” in Bologna last October. We had to design mark, graphics and packaging for a type of food. I chose a type of “pasta” for broth, the “Stelline”, a paste for children. I played  both with shape and graphic. The pyramid shape opens on the top and the tip can be used as sealing cap. On the four sides of the pyramid I designed with “stelline” four funny characters. Four geometric faces each with a different expression, such as good!, not good!”

Michael Epstein

“I wanted to do something with the juice container to make it easier for younger children to pour their own juice without having to worry about spills or messes. I took the product design behind boxed wine and applied it to juice. This way kids wouldn’t even have to take the box out of the fridge to pour their juice. They just have to hold their cup up and twist a nozzle.

Chelsea Hendrickson

The identity and packaging for Dapper Chap Mustache Wax, the Gentleman’s Whisker Shaper. This collection of fine waxes comes complete with 4 enticing aromas.”

Kristen Haff

“The assignment was to take a currently existing beer company and create a redesign appropriate for the company. All aspects of the packaging were to be considered, from the bottle to the carrier. A strong concept had to be developed in order to create a rich story about the beer.”

J. Chris Schwartz

“Carver’s was a restaurant based off the work of George Washington Carver. The design, typography and materials used in this project were inspired by design from the era Carver’s was living. Everything on the menu is a peanut based product and all designs were screen printed on the raw materials. ”

Octavia Soebiyanto

“For this homebase ‘grow your own’ product, it takes chewing gum shape as it is quite small so it can reduces the production cost and material-used. By using more sustainable material such as biodegradable paper and plastic, it can reduces the nature-distraction effected by packaging. The product is small also caused by consideration of the target market which is novice gardener. Someone who is new or still want to try, surely don’t want to spend his money on something that they are still new. Homebase’s ‘grow your own’ product range are also considering the cultural aspect in society. UK people tend to eat chewing gum anytime. It can be seen from endless and permanent bits of chewing gum littering the streets of the UK. So, it can be a unique selling point that differentiates Homebase’s ‘grow your own’ product from their competitors.”

Stephanie Hughes

“Fuego Hot Sauce is an authentic & engaging way to spice up your dishes. Each blend has a different heat level and flavor that pairs with a variety of food. The Fuego Heat Guide and Recipe book explains the background of each pepper and suggests recipes that correspond with each unique flavor level on the Scoville Heat Scale. I wanted to evoke the authentic feel of the sauces and showcase their natural colors and flavors. By giving the product a sturdy bottle and hearty labeling system, people can feel confident using the product and know exactly what level they use according to their color and scaling system.”

Chris Cavill

“The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco. I chose the category ‘soups’ and focused on creating sustainable packaging, encouraging the consumer to reuse the container. I created a separate sub-brand to add to Tesco’s existing ranges; ‘Tesco Sustainable’. As you can see, the typography displays a very distressed typeface to resemble the recycled aspect. It also incorporates Tesco’s branded strokes to unify the concept and to symbolise a cycle. The lid and inner lining of the container communicate to the consumer. As the soup level lowers it reveals messages influencing the consumer to reuse the packaging around the household. (Need a new sandwich container? Use me! etc.) I felt the containers were more likely to be reused if they looked appealing to the consumer.  I created illustrations of the soup contents and worked them together with the typography.”

Sara Strand

“Children’s Tea is the perfect choice for the young ones. All ingredients are organic and naturally caffeine-free. Children’s Tea comes in three different flavours, Sunny Orange, Red Berries and Wild Berries.”


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.