in Misc

4 Ways Duda Helps Improve Agency-Client Collaboration on Design Projects

There’s a lot that goes into creating a great website. Even when a company hires an agency, stakeholders on both sides put a lot of effort into building a site that not only looks great and functions well but helps a company reach its business goals, on time and within budget.

For this reason, good agency-client collaboration involves more than just follow-up messages asking for mockup approvals or sharing project progress reports. It’s important for both the client and the design agency to be on the same page as the project moves towards completion, which requires proactive alignment efforts and clear divisions of labor.

In this post, we’ll talk about some of the ways design teams can improve agency-client collaboration using Duda.

But let’s put everything into context before we begin.

 

How Design Agencies Benefit from Smooth Client Collaborations

Agency-client collaboration is all about involving clients in the design process, and it starts before you even start designing. Only by fully understanding your client’s business objectives, nuanced tastes and workflow preferences can you start thinking about a design that will delight your points of contact as well as the eventual end users.

Regardless, clients will likely identify problems in your website’s design as soon as you send it through for feedback. Or, they may change their minds about features or sections previously agreed upon after seeing a prototype.

By involving your clients through the design process, you’ll be able to better understand their requirements and take their feedback into account, starting with the early stages of the project but always with minimum lag time on design change requests.

Here are a few benefits that agencies can enjoy with improved agency-client collaboration:

– Increases performance. Collaborating on projects helps improve overall performance. It enables designers to effectively reduce the number of design iterations by taking client feedback into account at the wireframing and prototyping stage.

– Boosts productivity. It speeds up the design process as the design team has a clear understanding of client requirements.

– Improves transparency. When clients can “see” progress, it’s more likely that both the design team and clients will be on the same page throughout the design process.

– Reduces back and forth. By minimizing the rounds of communication required to complete tasks, designers won’t have to reach out to the client via email every time they have a question or suggestion.

Next, let’s take a look at how Duda– a website builder for design agencies – can help you better collaborate with your clients.

 

Improve the Onboarding Process

Better agency collaboration starts with setting the tone for client engagement from the get-go. This goes beyond sending them a simple welcome email.

Giving clients insight into your workflow, project timeline, and deliverables is a great way to kick things off. You might even consider creating a client onboarding checklist that guides team members to successfully onboard clients in a way that they feel confident about your services.

Collaborating with clients may seem like a lot of work at first but it will allow you to better understand their needs and requirements and meet them in the best way possible.

During the onboarding process, you should establish a project framework and timeline (with deliverables) and assign responsibilities and tasks to both your team members and the client. For example, you might require your clients to provide content and images for the website. Duda’s built-in content collection form makes it incredibly easy to collect this information. All you have to do is send your client a link where they can upload their own content.

 

Collaborate on Site Design Early On

You need to involve clients in the web design process from the very beginning of the project. The key benefit of collaborating with clients early on is to all parties – clients, the design team, developers and whatever other stakeholders – is on the same page. This also reduces the number of design revisions necessary.

A great way to do this is by encouraging your team members to communicate with the client and make sure that the channels of communication stay open.

You can enable everyone involved in the project to have discussions in real-time through chat. Ideally, you want a tool that lets you communicate with clients on the same platform you use to build their website. This is easy with Duda, thanks to the platform’s Site Comments functionality, which allows you to discuss specific design elements and changes with clients through threaded comments on your site mockup’s front-end.

What’s more, if a new team member is assigned a task later down the line, you can quickly give them access to all the necessary information, including client conversations and team decisions on the project.

This improvement in workflow will enable all your team members – from top-level decision makers to programmers and designers – to communicate better with each other, manage workflow, engage with clients, and complete the tasks they’re delegated more effectively.

 

Offer Site-Specific Access and Content Editing Permission

Many times, design agencies work with clients who have in-house copywriters in charge of creating and adding landing page copy. In these scenarios, it’s a good idea to give clients site-specific access or content editing permission.

This way, they won’t have to get in touch with you every time they need a small update. What’s more, when your team can design pages with the real content in place, as opposed to lorem ipsumplaceholders, you’re far more likely to produce layouts that look great when published.

With Duda, you can offer clients various levels of site-specific permissions including:

– Full editing permission. Allows clients to add and remove widgets, popups and pages, control website settings, and change site design.

– Content editing permission. Lets clients edit existing content but restricts them from adding or removing widgets.

– Publish permission. Allows clients to publish, republish, and unpublish media on their website.

– E-commerce permission. Grants clients the right to run their store catalogue, manage store settings, and view customer orders.

You’ll be able to improve your productivity by allowing clients to make edits to their own sites straight from the dashboard. In addition to this, depending on their expertise, you can decide which sections or features of their site they can modify.

If, for example, your client is able to tweak their site on their own, you can give them full editing permission. However, if they’re only interested in updating website content, then content editing permission would suffice.

 

Encourage Ongoing Post-Launch Collaboration

Agencies need to turn around projects quickly in order to maintain scalability and achieve growth. The shorter a given project’s life cycle, the more available your team will be to take on the next project. On the other hand, having a revolving door of one-and-done clients means you’ll need to close deals with new clients as least as often as you deliver great websites. That’s why ongoing services are so attractive to agencies, as they allow revenues to compound.

With Duda, there are a number of ways you can continue offering a client continuing services after the initial website launches. For instance, you can send them weekly (or monthly) automated analytics and tracking reports to help them understand how their website is helping them meet their business goals. These site reports can help your clients gain valuable insights and make better, informed decisions, and they can also inform your ongoing design refinements. Based on the “agile” sprint structure that developers use to optimize SaaS products via iterations, the growth-driven design model has proven to improve client business performance as well as design agency revenues over time.

What’s more, if a client finds that their website gets a lot of mobile traffic, they might consider enabling a progressive web app (PWA) version of the site. All Duda agency plans come with full AWS-based site hosting, including mobile optimization, a CDN for heavier media files and SSL certificates, so ongoing hosting services are a great way to boost recurring revenue.

Duda also lets you set up event tracking to help your clients learn about:

– The number of visits made to each page on their website.

-Where the visitors came from.

– How they engaged with their site.

– Which operating system and browser visitors used to access their site.

You can use this information to offer personalized experiences to site visitors. Duda lets you set triggers and actions to deliver tailored browsing experiences.

For instance, if a user visits your site for the first time on a specific day, from a particular geographical region, you can display a greeting pop-up or video that displays their country name and local time. This way, you’ll be able to offer a personalized user experience and help clients boost conversion rates.

These powerful analytics and personalization features can be used as part of an ongoing, collaborative program for conversion rate optimization (CRO). As a result, you’ll be able to extend the service post-launch, which is a great way to keep clients engaged with your business.

 

Conclusion

Unlike other website builders, Duda comes with specific features to help you easily communicate with your clients and involve them in the site building process. It’s powerful agency-client collaboration features – such as site comments, content collection form, and site-specific access – makes it easy to involve clients throughout the design process.

What are some features you look for in collaboration tools? Let us know by commenting below.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.