Creating a logo is a hard thing to do because you have to emphasize a whole ideology in just one illustration. You can’t afford to screw it up because the logo will be as important as the company’s name, so that’s why is vital to create something great. To be effective, a logo must be used consistently whether on stationery, business cards, custom stress balls, publications, advertising, clothes, exhibitions, signs or the Internet. Making a logo requires serious brainstorming, hours of sketching and dozens of retries. In this article you can see a few great examples of how great artists are working on a logo.

Kaviart

 Final design

Houdini

 Final design

Project Moon

 Final design

Xoko

 Final design

Watermark

 Final design

UKE

Final design

Grooveshark

Final design

Talk To

Final design

Vero

Final design

David Pache

Final design

 Ecometrica

Final design