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Why It Is Important For Web Design To Be Responsive

Your company or personal website is the first impression that prospective clients have of you and your business, so it is important that you create the right image and cultivate an air of reliability and professionalism. You can improve this by careful market analysis, which will give you an insight into exactly what your clients are looking for. If you can adjust the design accordingly, you are more likely to generate hype and income. Here are a few reasons why it is important for your web design to be responsive.

Change reflects customer interest

The general feedback that you receive from clients regarding your website is a crucial barometer of their opinion of your business. If you have regular complaints about certain problems or flaws in the design, and you do nothing about it, your clients will notice and feel like they are being ignored or neglected. Conversely, if you do make the changes that customer response suggests, then you show that you listen and have some kind of understanding of your clients, which will make them feel respected, which will improve the relationship between business and client.

A great way to gauge the general opinion of your website is to have a suggestion box of sorts, where clients can post their feelings and impressions about the site itself. You may find some helpful tips here, and responding to new ideas, even if you reject them, is a positive step.

Change will get you ahead of the competition

Many business owners are not sure exactly how they can get ahead of their online competition. They invest massive amounts of money in Search Engine Optimization services, and professional web design. While this may help, it is a lot more productive to track trends and make adjustments in house. If you notice that your competitor is getting more attention than you, take a look at their site and take note of the differences, then make changes. Don’t copy them, just learn and move with the times.

Another helpful tip is to keep an eye on social media sites in order to track trends and get a better feel for what people want. If minimalist design is generating hype in online platforms, innovate and refurbish your site so that you can stay ahead of the game. A change is as good as a holiday, and constantly reworking your image will show clients that you are ahead of the game.

This guest post was written by freelance writer Victoria. She is a stay at home mom who is currently learning about Banks in Canada and the Personal Loan Calculator.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.