in Misc

Why Good Graphics are Great for Business

You don’t get a second chance to make a great first impression. In the fast paced world of the Internet, graphic design matters. Everything is based on your looks. And if you’re not the Angelina Jolie of the graphic design world, you’ll find yourself on the scrap heap faster than you can say “Steve Brookstein”…remember him? No, me neither!

But I digress…

Whether you’re a fledgling jewellery designer or a multinational clothes giant, good graphic design is great for business. We’re a fickle bunch and looks matter. If you’ve got the aesthetics down, you’re one step closer to securing that all important sale.

The World Wide Web is a crowded place and in order to stand out you need a defined corporate brand image. Everything from your typography, logos, colors and layouts help you stand out from the crowd – and more importantly your competitors.

A clear brand image and graphics will let you covey the right messages about your business. If you’re young and quirky, show people. Professional and long established? Show them with your graphics. Graphic design is the easiest and most effective way to promote yourself to the right people in the right way.

What is Good Graphic Design?

Good graphic design is graphic design people don’t even realize is there. The most effective brand identities are simple, memorable and consistent. Major brands and companies have carefully designed logos, websites and colors that we don’t even notice.

Think about it. When someone says “McDonalds” you instantly know what they’re talking about. The red and yellow color scheme, the infamous “golden arches”, Ronald McDonald himself. All of these graphic design techniques have created a memorable brand image that we take for granted.

The design is scalable too. It works on billboards, print adverts, the food packaging and just about anything. This is what you want for your company’s graphics. You want an image, a color scheme a piece of typography that becomes synonymous with you.

What Good Graphics Can Do For You

Effective graphic design gives your business credibility. If you have a clear and consistent brand image you’re instantly trusted by your visitors and clients. If they trust you, they’ll buy from you. If they don’t, the competition is only a click away.

Set yourself apart from the competition with a clearly considered and long lasting design strategy. Look at what they do well – and not so well – and work on it. Take sports brands as an example. Many major brands stick to the tried and tested method of a simple, monochrome logo. When you see the “tick” you instantly recognize it as a Nike product. This could be you.

Keep your color scheme, logos and images consistent across all of your social media platforms and your blog. A reliable brand image can give the illusion of a large, well established businesses. Even if your company is small, this is a great way to gain credibility and trust with your customers.

Find your Voice

Whether you want a modern and quirky or simple and fresh graphic design strategy, you need to find you business’s “voice”. You need a clear message and a simple way to convey it. In the world of graphic design you don’t have to shout the loudest to be heard. You need to say the right things.

Specifically designed and well planned graphics, unique color schemes and fancy typography are simple but effective ways to create a recognizable brand image for you business. More of the same old thing isn’t working anymore. Everyone is constantly reinventing themselves and coming up with something new and exciting. If it’s good enough for Madonna…


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.