Good web design isn’t just about creating an aesthetically pleasing website. While it is, of course, important to create a site that looks great and presents your brand in a way that makes an awesome first impression on visitors, the two main concerns for any business website should be increasing traffic and conversion rates. A business website that is well-designed and looks good is in with a better chance of achieving both of these. When it comes to designing a website, there’s much more to think about than just the first impression you create. Here are some of the main factors of web design that have an impact on conversion rates.

Navigation

How the navigation system of the website is designed can have a big impact on conversion rates. When a site is easy to navigate, users will be more likely to quickly find what they need. Ultimately, this can result in faster sales and a higher conversion rate. On the other hand, users who visit a site and struggle to find what they are looking for are simply going to try somewhere else. A good web design agency will understand the impact of navigation on your business, particularly in eCommerce. For example, Alt Agency is an award-winning web design agency based in Birmingham with a team of web developers and designers ready to create a business site that converts.

Responsive Design

Responsiveness has become a key part of web design today, with people using a wider range of devices to access the web. The fact is that with our devices being available with various different screen sizes, a website that looks amazing on your desktop might look awful on a mobile. When designing a business website, it has become more crucial than ever to consider the different devices that visitors might be using to view it, allowing you to create a site that looks awesome no matter whether somebody is viewing it from a large Mac screen or a small smartphone.

Load Time

Web design directly impacts load time, which can have a serious impact on your conversion rates. These days, people do not have patience to wait for a website to load up – they will simply bounce off the site and try to find what they were looking for somewhere else. Web designers need to be aware of the size of the files and other elements that they are adding to the site, and how long it will take for them to load. While lots of elements might look amazing, if they leave your site taking five minutes to load, you will not see the benefit of them. Visitors expect sites to load in a matter of seconds, and this expectation should always be at the forefront of the web designer’s mind.

Web design isn’t just about making a site look good. Various elements of web design will have a direct impact on how well a site performs in terms of traffic and conversion.