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This Is What “High Class Branding” Means
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This Is What “High Class Branding” Means
Writen by Bogdan+ / Comments Off on This Is What “High Class Branding” Means
Hörst is a designer and maker of high-end men’s clothing. Strategic research and the perceptual axes of the competitive field helped identify an important opportunity. Amongst large international players such as Hugo Boss, Versace, Strellson, Paul Smith and Ermenegildo Zegna, seduction proved to be the most ignored perceptual axis. This insight held great potential and offered the brand a credible positioning with which to enter the high-end market. Check out these superb images with some of their identity materials and let me know what you think.
Bogdan+
Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.
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