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The Use of Full Screen Videos in Website Design – 20 Examples That You Must See

When talking about technology, everyone has already gotten accustomed with the everyday inovations. Each day, something new appears; something bigger, something better, something more beautiful and eye-catching, something that you must have. But the thing which makes that something so desirable is the way it’s advertised.

So, what is the best way to advertise? Nowadays, it’s clear that just an image of the product is no longer enough and you have to step it up and go bigger – make it a video. Whether it is about the product you’re selling or simply about your website, a full screen video will definetly captivate the visitors. You can use it either as an introduction, a background or as the main presentation of the site. But be careful, a full screen video does not go well with everything. It is most suitable with websites about music, film and TV, fashion or advertisements campaigns.

Let’s take a look at some examples of websites that use beautifully made full screen videos that present their products and services.

The cosmetics brand Yves Rocher has a quite intimate and exciting presentation full screen video that convinces users their products can make us feel forever young.



Adidas takes us on a quick tour of their very modern design studios.



The website of designer John Galliano takes us to the heart of the fashion industry through a catwalk presentation of one of his collections.


Vodka. A very interesting full screen video that shows us what real vodka is.


The TubGin has one of the best full screen video presentations with a black and white vintage feel and a husky male voice that assures as there is nothing better than drinking gin.


The Life of Pi movie website lures us into the story by using breathtaking movie scenes that serve as the background.


Another movie website that uses a full screen video for promotion is Goldfrapp. Darkly coloured images accompanied by a few lines of description envelop the user and stir his curiosity.


Various ways. The city night-life represents the background for the website’s presentation.


Aaron Ohlmann is an internationally known film maker who chooses to present his work in the most obvious way: a full screen video. The video shows people jumping up and down and it is used as the website’s background.


Marisa Passos, a well-known web designer, also makes use of a video as the background for her website. The video is very artistic and full of colour.


Meta Project. A very art-inclined website with incredibly stunning full screen videos, made with emphasis on light-and-dark contrast, that smoothly slide into one another.


A very interactive and fun website video introduction is the one of Lukas Lindemann Rosinski. The three playful managers appear on the screen in front of you and present you their website.



Working Element specializes in design and photography and uses as background a black and white full screen video that centers on an athletic old man.


Squat Design is defined as “a human experience agency” as conveyed through the video that sends a familiar vibe using day to day images slightly blurred with a sepia effect.


Another people oriented company is Matter Strategic Design which shows us black-and-white up-close images of people which make the user feel it’s all about him and all that matters are the people.


The website of Media Novak uses a full screen video as a background.


My Provence Festival. This website’s video shows beautiful sceneries and artists while doing their work in Provence.


Uniqlock is a japanese website that succesfully combines music, dance and a clock through a full screen video showing seconds-long scenes of female ballet dancers interrupted by the occasional image of a clock.



Eastpak: When was the last time you did something for the first time presents the website via full screen videos of people doing different exciting things. This way, it stirs the viewers curiosity and encourages him to try doing something for the first time, therefore succesfully delivering the message and purpose of the website.


Another lively website is I Surf Because which encourages people to share their stories about surf and why they love it, by using full screen videos of surfers riding the waves.





If you want your website to be one of the best and create an amazing user experience, you should definitely try to improve it by creating your personalized full screen video background or presentation. This is one of the hottest trends in website design and it is absolutely worth trying as it will enhance your chances of making your project more popular.





Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.