in Design

The Blogging Style Dilemma: Formal vs. Informal

The blogosphere is a fabulous place; anyone can interact with anyone, any information is at hand and any new update is becoming common news faster than you ever thought. The players who entertain the blogosphere are called bloggers and the community formed by them is one of the most active and selective. If you are calling yourself a blogger because you posted few months ago an article on your Word Press blog it’s somehow incorrect, more relevant would be the expression “amateur blogger”.

In the situation when you are really interested in blogging, the things are completely different. Firstly, it’s quite probable that you have posted regularly, you receive a good amount of visitors, and hence you may influence some people. Secondly, you are part of an industry- the advantages of cheap and effective advertising making the online medium very attractive for many investors.

Anyway, the main idea is that there are two categories of people: the ones who recognize the value of blogging and others that still don’t accept it. The bloggers are included into the first category and their efforts are toward improving their work as much as they can, for in the online everything is related to the traffic received.

In order to be successful, the bloggers are studying any aspect of the posts. An apart feature of the posts, the style adopted has a great influence and, as you probably guessed, it means money. All the bloggers know that according to the public target there are two important solutions: a familiar tone, usually used in a non-academically format, the traffic is made up preponderant from young people or individuals with less restrictive standards of the respect.These kinds of posts are characterized by a higher level of interactivity, just in my personal opinion, I see them as a couple of tips and advices from a more specialized friend.

The more formal style supposes a more distant approach; the “you” from the informal style is replaced by passive voice or third person pronoun. Which one may bring more readers…? It depends on many factors, the most important being the targeted segment of loyal readers and the preferences of the writer. If you want to say that I don’t have the initiative to offer a clear answer, I recommend you to read this post again and surely, you will find the answer.

In spite of that, I prefer to present the advantages and disadvantages of each solution; feel free to add your personal points or a complete opinion, there is nothing more rewarding to me that having a wild debate about a post of mine.

Pros of informal style

 No additional difficulties in writing

An informal tone is more naturally, there are no specific rules and the blogger may focus all his power just to offer quality, ignoring almost any formality. This kind of approach is easier for the readers and subliminally, it seems to work as a stimulus – the user is reading the opinion of somebody more specialized but the close distance between them doesn’t assure a superstar statute which effectively means a more interactive dialogue.

 Forming a community around

A good blogger is forming a community around him, mostly loyal readers and people really interested in his opinions. A more friendly style is definitely, a better solution in growing the “fans” and “followers”. This community is decisive in bringing a constant traffic, therefore it is very important for each blogger.


Cons against informal style

 Don’t look too professional

Some bloggers chose the extremity and make their posts as a very friendly dialogue and sometimes the vocabulary selected contain “half-vulgar” expressions that aren’t agreed by some people. It creates the appearance of more a dialogue or a debate than something useful and this is a reason to leave the respective blog.


Pros for  formal style

Create a more professional framework

Undoubtedly, writing at the third person is more formal and it is appreciated by people as being more qualitative. More pragmatically, these articles seem to be chapters from the courses at the University and the creators look like respected teachers. In addition to a high value of the information provided, a respectable length and a clear onset, create the best conditions for the readers.

The influence in blogosphere grow faster

The serious and rigid approach is equivalent of a potential work of a specialized individual and the readers will make his opinions as very important tips in the community. The conclusion is simple: the sobriety implies the faster growing of the influence, both of the blogger and blog.


Cons against formal style

The lack of interactivity

An informal style is dangerous for some categories of the readers because the lack of interactivity creates boredom which is a great enemy of any blogger. The bloggers who prefer a distant approach should pay attention to this fact else, they will notice a severe drop down of the traffic.

The selection of the tone used in posts is very important, it could represent the difference of few thousands of unique visitors per month but none of these may replace the quality of the posts. Really, it doesn’t matter if you are very jovial or sober. If the posts are useless and have nothing interesting to say then the traffic would be almost nonexistent.

The constancy of the style adopted is another important factor. The people that come to visit your website because they prefer your style, once you alternate it, they are confused and the consequence is simple to imagine, they will leave the website.

Which style do you prefer, are you loving the informal style or you’d vote for a more living dialogue? Which style do you prefer? Are you loving the formal style or you’d vote for a more living dialogue?


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.