in Design

SLS Hotels Logo Identity

Steven Noble in collaboration with GBH in London designed the illustration logo identity and all room collateral for this mischievous and baroque slice of European culture right in the heart of LA’s Beverly Hills. The identity’s monkeys surprise and delight guests in every detail. The chandelier was originally modeled after Steven Noble’s own dining room chandelier. Each monkey was individually illustrated and layered over the chandelier for animation purposes. SLS means style, luxury, and service. Steven Noble is amazing and everything he does is really nice !

This article contains multiple images for you to examine how complex the logo is.


Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”