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Discovery Channel Campaign Design

Amazing campaign for Discovery Channel. This campaign is on air from 14th March 2012 till the end of April. Communication was spread across internet, press and materials for B2B communication (direct mailing, game, ambient).

Client: Discovery Networks CEEMEA
Agency: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski, Michal Lisowski
Creative Team: Ewelina Skowronska, Robert Antolak
Client Service: Tomasz Szymanski
Production Manager: Marcin Molski
Photographer: Szymon Swietochowski
Photo Session Manager: Bartosz Cerkaski
Retoucher: Piotr Fraczkowski
Concept Artists: Michal Lisowski, Krzysztof Roslan
Lead 3D Artist: Piotr Kolus
3D Artists: Anna Mierzejewska, Daniel Komuda, Piotr Nowacki, Piotr Kosinski
Lead Digital Artist: Karol Kolodzinski
Digital Artists: Pawel Nolbert, Karol Klonowski, Patryk Habryn
Designer: Krzysztof Rejek
Animator: Marcin Gibowski
Flash Developer: Tomasz Wlodarczyk

Key Visual






















During ambient we promoted television show “Dynamo. The Magician”, where Steven Frayne shows great and modern magic tricks.In this concept authors prepared public space in a very special way. On one day in the cafeteria in the office of N Tv (partner of Discovery Channel in Poland) they made almost whole room upside down.Everything from the floor vanished. Visitors could spot a message from their Client all over the place: “Feel the thrill of Discovery.











Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”