in Design

Corporate Identity Done Well

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”. Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

Many companies, such as McDonald’s and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark “M” logo and the yellow and red appears consistently throughout the McDonald’s packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company’s target audience.

In this article you can see some examples of good corporate identity.

Bone Daddy’s

Credits: The Matchbox Studio

Table Nº1

Credits: Foreign Policy Design Group

Peace Corps at 50

Credits: Chris Richardson

New Sheridan Hotel Brand Collateral

A Cowboy’s Dream

Credits: KURO

Mareiner Holz

San Gretti´s Signature Slices

Sales Desk Polen



Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.