in Design
Corporate Identity Done Well
Writen by Bogdan / Comments Off on Corporate Identity Done Well
Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”. Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.
Many companies, such as McDonald’s and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark “M” logo and the yellow and red appears consistently throughout the McDonald’s packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company’s target audience.
In this article you can see some examples of good corporate identity.
Bone Daddy’s
Credits: The Matchbox Studio
Table Nº1
Credits: Foreign Policy Design Group
Peace Corps at 50
Credits: Chris Richardson
New Sheridan Hotel Brand Collateral
A Cowboy’s Dream
Credits: KURO
Mareiner Holz
San Gretti´s Signature Slices
Sales Desk Polen