in Misc

Better UX Makes Greater Security

User experience (UX) plays a significant role in obtaining new clients and building loyalty with the existing ones. Without a meaningful user experience, your business could lose hundreds of potential clients. You would miss out on tremendous sales opportunities.

Good UX integrates well with website design. It ensures each visitor associates a pleasant and positive experience with the brand in question.

But UX or user experience might not always align with the security measures. And you still need to protect your website and its visitors from cybersecurity threats. Moreover, some security measures can hurt the user experience. It puts designers in an unpleasant position where they need to choose between security and user satisfaction.

Luckily, there is a way to improve the user experience while maintaining security at the optimum level. It is the core of the topic covered below!

Avoid Fear Induced Security Measures

This article gets into the alternative techniques designers can use to improve security without sacrificing UX and vice versa. But before, it is crucial to understand the most common mistake – fear-induced security measures.

Many sites motivate their visitors to put in place security measures by using fear of security risks. You’re addressing that the visitor’s data might be at risk if they don’t follow a security procedure. So, in a way, you are letting them associate a negative experience with your brand.Fear is not the best way to encourage security because it leads to a negative perception. It can put the visitors in a different state of mind. Instead of focusing on your product, their attention redirects to the security issues they might face after logging in or submitting information. Therefore, it is vital to admit that fear is not the best tactic in this situation. Instead, designers should strive to improve the user experience tied with security measures.

 

How to Improve Security with UX

They might not always go hand in hand. But user experience and security are closely tied together. As Jared Spool put it, “if it’s not usable, it’s not secure.” Thus, the primary goal should be the enhancement of the security-related experience across the website. The most common example of poor usability that causes security threats are passwords.

Passwords are not as effective as they used to be. Hackers have found way too many methods to go around passwords and access accounts without authorization. Besides, no one likes creating and memorizing passwords anymore. By asking a visitor to create a password, you’re placing them on the path to a bad user experience. No one wants to waste time creating passwords. So, most people create weak passwords or reuse old ones to get through the authentication process faster.

It can lead to countless security threats. Not to mention unwanted consequences that you, as the website owner or designer, cannot control. What’s the alternative? Consider using the more innovative authentication methods, such as biometrics and magic:

– Biometric security systems identify the user through a biometric factor such as a fingerprint or a face scan.
– Magic links allow users to log in by clicking on the authentication link in their email.

The whole idea is to minimize the friction and the effort needed to follow through security procedures. The less energy they need to put into it, the more likely your visitors are going to enjoy the security authentication.

Take NordVPN, for example. It’s a virtual private network service, currently the leaders in the market. For one, many people don’t even know what a VPN is. And when they hear the explanation, how a VPN encrypts traffic and masks users’ IP addresses, it seems too technical for most people. But they only need one click to start using NordVPN. After that one click, it encrypts their traffic and boosts their privacy and security online. One click, that’s all it takes. Anyone can do that little. That’s a good user experience right there.

Therefore,  better UX can lead to better security, as long as you’re pointing the visitors in the right direction. It is also important to create a system that understands when authentication is necessary.

If you want the user to identify themselves every time they access the site, you’re risking the overall user experience. Continuous authentication can be tiring. At this point, it is crucial to find the right balance between security and user experience without putting the visitor’s data at risk.

Set a Positive Example

A website should encourage users to follow through security procedures for their own good. By setting a positive example through proper UX and security measures, you motivate the visitors to protect theirdata.

But don’t forget to safeguard their data yourself. Use a threat assessment software and security solutions to protect your website. But always make sure that each new security measure goes along with the user experience and expectations.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.