in Design

Allegro – Backstage Website Design

Allegro Backstage is an interactive project created in cooperation with advertising agency Brain Warsaw. For those unfamiliar – Allegro is the biggest online store in Poland. Taking the campaigns big idea ‘Millions of things are fighting for your attention’ some people came up with an interactive experience showcasing backstagepreparation of 3 Allegro things for an auction.

Each character represents different shop category. By selecting different products onthe illustrated backgrounds you are transfered to Allegro subpage withspecific search results. Unfortunately website is not available in english but we hope you enjoy it anyway.

Produced at Ars Thanea













Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”