in Design

Adidas White Space Project

Adidas white space project is held in 9 cities and wei yan was chosen as a beijing based artist to do this project. He had a month time to finish drawing, sculpture and animation and later on put those together a show room.

Below is what he did, and the whole concept is inspired from Adidas women summer collection. He picked some elements from their products and create a story base on it. So everything is about that story,and he was allowed to do it by personal style, not too dark or scary of course.

It is also his first time to make a sculpture this size and a 3d animation.














Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”