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5 Elements of a Successful Food Truck Logo

When creating a food truck logo, you should pay close attention to trends in the food and beverage industry. For starters, your logo should be perceived as delicious, satisfying, and appealing to people who love food. Whether your food is a sinful dessert or a healthy snack, your logo has to be eye-catching to customers above all else.

A logo that was done without much thought or expertise may not be memorable and may even lead to a negative impression with potential customers. When creating a design, it is best to consider these crucial elements to make the best logo for your food business.


Color Selection


Choosing the right colors for your logo is important, especially when it comes to the food and beverage industry. Colors greatly entice your customers to patronize your business as this brings strong psychological influence to them. A great example of this can be seen in most fast-food restaurants wherein they mainly use the color red for their logos. This is because red is said to increase the appetites of their customers. More importantly, make sure you have no more than 3 colors in your logo because too many colors can make your design seem complicated and unprofessional.



Shapes and Images


Using different shapes and images is an effective method of making your business known. Since the human brain is more likely to remember unique shapes and patterns, logos that intelligently leverage geometric shapes are more likely to be remembered and liked.


For example, a circle speaks to a positive and passionate impact like cultivating community. The straight edges of squares and triangles indicate soundness and common sense.




A proper food logo does not need to have shapes and figures embedded in it. If used well, a good and unique typeface is enough to make your business stand out from the competition. Some food companies have created their logos using only letters with their own unique typeface. It is best to keep in mind that the fonts you will utilize in your business should project your branding.


Brand Reflection


If you do not know where or how to start designing your logo, it is best to think deeply about your brand. Basing your logo’s overall design and structure on what your brand stands for will create a more effective, enticing, and appealing trademark. For example, if your brand focuses on healthy food choices, you might want to lean on creating a logo that is clean and simple to look at.


Don’t Overdo It


Creating a logo can be quite an intimidating experience for some, most especially for first-timers. You might think that incorporating many images, texts, and figures can create a more eye-catching logo. However, that is not the case at all. Using too many elements will potentially make customers lose interest in your business since your logo is too complicated to remember. It is best to keep it simple and not overdo it.




All in all, the construction of your logo greatly depends on the image you want to project to your customers. There’s no set definition for what the “best sort of logo” is because each design has the potential to be incredibly personal and therefore unique. One way to see lots of logo options for your business is by crowdsourcing your logo design and choosing the one that best articulates the nature of your business.