in Misc

Websites that Work: Designing for Success

Whatever your business – your website is often the first port of call for new and returning customers. Good design is essential if you want them to enjoy the experience and come back for more. These website design tips will help you and your web or mobile app development company to ensure that you create the best possible impression.

 

Make sure everyone knows who you are.

Good design is a given these days, but have you noticed how a lot of websites are starting to look a bit, well, similar? There’s nothing worse for the prospective customer than scrolling through a sea of sites with the same colours, fonts and stock images. Yes there are some guidelines that good websites need to adhere to, and with good reason, especially for accessibility, but make sure that you make the effort to try and stand out from the crowd. If a potential customer leaves in a hurry and tried to come back later, they want to be immediately sure they’ve found you. It’s very easy for them to accidentally drop onto a competitor’s site if you look too similar. Mix it up a bit, work out your branding and stick to it on every page, and take some pictures. If you must use stock images, go for something a little bit different. (tip, start at the end of the search results, most people choose the cheapest one from the first 2 pages of results). Have a great logo, and put it everywhere.

 

Make the path smooth.

Two’s company – that’s you and your customer. Don’t make them fight their way through hundreds of irrelevant articles, images and annoying pop ups. Lots of websites are similarly minimalist these days because it works. Work hard on your UX so that there’s a smooth path through from landing to conversion. Let your customer always be able to work out how to get back home, back one step or straight to the checkout or to a handy way to contact you if they have questions. Make sure this is well laid out and well designed so it looks like an easy path. Making things look cluttered and frankly, like hard work to get through, puts people off. And they leave. Encourage your visitors to hang around by making their lives easy.

 

Action!

You should already have planned exactly how your visitors should journey through your website. Let your website design reflect this, but include with built in prompts and pointers to guide them through. It should seem effortless to them, and they’ll have little idea how much work you’ve put in under the hood to make it all seem so easy. Most importantly, know what you want from them and make sure that there’s a clear Call to Action throughout the journey. This could be a Buy button, a Request Quoteform or a Call Nowicon. Whatever it is, have it on all pages, in the same format so it’s easy to find, and cleanly but cleverly designed so that it works beautifully with your overall site or app design.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.