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The Most Useful Search Engine Features to Help You in Business

SEO is undoubtedly the biggest factor when it comes to the website promotion. Unfortunately, not every webmaster is exploiting it for their business. Apart from increasing your site’s visibility and credibility to your target market, optimizing your website for search engines is necessary to really make money from your business.

Experience shows that businesses whose websites are search engine friendly tend to gain higher conversion more than those that do not rank well. This is because, the more visible your website is, the more traffic it will attract. So, no matter how good your website is, if it doesn’t have a good spot on Google, Yahoo, or Bing, then it is of little use to your business. With this in mind, here are five important search engine features you need to look into in order to help your business.

Page titles

Using page titles that are unique and relevant to the content of your pages helps search engines to find your website. They tell the search engine “spiders” or “crawlers” exactly what your page is about. Using titles that do not match with the content of your page will not only reduce the traffic to your site but also reduce its credibility and trust. Try to keep your page titles short and clear. The shorter they are, the easier it is for them to be indexed by the search engines, especially Google.

Meta description

Meta descriptions (or page descriptions) are important for web crawlers. They are used with page titles to provide further information about your webpage. Do not make the mistake of using one Meta description for all the pages of your website – it is not good for SEO and business. In addition, make sure the descriptions are short and clear, preferably not beyond the character length allowed by search engines.

Site Map

Just like every serious gambler will implement the Mfortune Casino features, Site Map is a search engine feature you must not ignore. Make sure you have a site map that accurately represents all the pages on your site. It should be submitted to the search engines every time you update your website.

Internal links or Inter-linking

Use internal links to get better search engine result pages (SERPs). This basically requires creating hyperlinks of phrases and keywords relevant to pages within your website. Make sure, you don’t use the same anchor text for every hyperlink you create.

W3 Validation

If there are errors in your code, then it’s probably going to prevent spiders from crawling your web pages accurately. When this happens, it will be very difficult for your site to be indexed by search engines. So, you need to validate your code to ensure it is properly executed. You can achieve this by following W3 laid rules for website validation.

ALT tags

In this 21st century, it is almost impossible to imagine a business site without images. Search engines do not see your images; they only see the ALT tag attached with it. So, using images without ALT tags is the same as not using them at all. Make sure you use ALT tags that are short and best describes your image.

Hope you enjoyed the list. Make sure you try out every one of them and you will be amazed at the result you will get.



Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”