in Design

Unbelievable “Unhate” Campaign Made By Benetton

Crazy idea of Benetton was to digitally altered pictures with half a dozen world leaders to show them kissing. Benetton aimed with the  ‘Unhate’ campaign, to make people have more tolerance and to reinvent the ‘global love’  concept. They really didn’t know what they were doing ? 

Vatican is already condemning Benetton ‘Unhate’ advert.

 Hu Jintao, president of China and Barack Obama

The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo

German Chancellor Angela Merkel and French President Nicolas Sarkozy

Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu

US President Barack Obama and Hugo Chavez of Venezuela

North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak


Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”