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Top 10 World’s Most Iconic Slogans

If you are trying to come up with a slogan, then you must learn from the best. From “Just do it” to “I’m loving it”, here you will see 10 of the world’s most memorable slogans.

1. Maxwell Coffee: “Good to the last drop”

The advertisers have used the remark of a former US President. The legend says that Theodore Roosevelt just finished drinking his Maxwell coffe at “Hermitage”, a fine coffee shop, when he declared that this drink is “good to the last drop”.

2. “De Beers” diamonds : “A diamond is forever”

This slogan made by “DeBeer”, one of the world’s biggest diamond producer, is also called “the best slogan of the XX century”. Since its creation in 1947, the phrase caught the public and it was used in the movie industry (James Bond series) and also in music (Kanye West – “Diamonds are forever”).

3. Wheaties cereals: “The breakfast of Champions”

“Wheaties” has the same slogan since 1927, when they build a advertising post on which it was printed. The only thing that was changed in the following years, is the atlet (Lou Gehrig).

4. Nike: “Just do it”

Nike’s slogan is one of the most famous slogan in the history of advertising. It was made during a meeting in 1988, between the advertisers from “Wieden and Kennedy” and a group of employees from Nike. The phrase actually belongs to Dan Wieden, which, talkind with admiration about the Nike team’s proactive attitude, said: You Nike guys, you just do it.

5. Got milk?

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993. The campaign has been credited with greatly increasing milk sales in California though not nationwide.

6. State Farm Insurance Company: “Like a good neighbor, State Farm is there”

In 1969, after the huricane Camillie struck the city of Galveston, a journalist wrote an article about how the inssured residents received compensations and how lucky they were. Two years after, the company used this article in order to create “Like a Good Neighbor, State Farm is There”.

7. McDonald’s: “I’m lovin’it”

Other recognized slogans are: “The closest thing to home”(1967-1969), “You deserve a break today”(1971-1975), “It’s a good time for the great taste of McDonald’s” (1984-1988), “Did somebody say McDonald’s?”(1997-2000), “We love to see you smile”(2000-2003). After more than 22 slogans (in USA only), in 2003 McDonald’s launched the first global campaign called “I’m lovin’ it”. At the end of the year, Justin Timberlake recorded a song called “I’m Lovin’ It” which was used by the fast food company as the main theme. This contract made Justin $6 million richer.

8. FedEx: “When it absolutely, positively has to be there overnight”(1978-1983)…”The world on time”(2009 – to present)

At the begining the wanted to point out the idea of security and on-time delivery, but, with the globalization of the economy from the ’90s, the company started to focus more on world like “world” and also to focus on the client.

9. Coca-Cola: “Great national temperance beverage”(1906)…“Make it real”(2005)

Every few years, Coke seems to change its slogan to keep up with the times. While the company used to focus on the experience of drinking, the latest slogans emphasize something more permanent and indefinite, such as “Always Coca-Cola” and “Make it real.”

10. Pepsi: “Twice as much for a nickel”(1939 -1950)…“Every Pepsi refreshes the world”(2010-to present)

Pepsi’s fundamental challenge has always been to distinguish itself from a superior competitor with a product so analogous that a blind taste test can barely establish a difference. The company compensated by aiming young and snagging Michael Jackson, Justin Timberlake and the Spice Girls to assist with its messaging. The Cola Wars no longer have the same fizz of the 1980s, now that the top two sodas in the U.S. are Coke and Diet Coke.



Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.