in Design

Nike+ Active = Lead Design & Digital Illustraiton

Nike+ Active = Lead Design & Digital Illustraiton

10 Nov, 2011

When Apple incorporated a pedometer into their iPod Nano 5G, Nike turned to R/GA to design a site that could aggregate and visualize the data. The result was Nike+ Active. Every step accumulates towards goals based on calories burned using foods and destinations as metaphors, transforming the simple act of walking into a game.

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