in Design

Savvy and research-based tricks to better your website design

Website design is an ever-evolving industry with the landscape always changing and adapting to the latest trends. The “perfect website structure” doesn’t actually exist because design has always been something very subjective; for one person, a site design may seem attractive while another person may perceive it as hideous.

 

The website is considered a main judging factor for a company’s reputability by almost half of the people. As a result it is able to directly influence performance factors; such as bounce rates, conversions, and many researchers have contributed to set objective data for successful website design. Here I have complied the top research-based website designing techniques to help improve the popularity and performance of your site.

Prioritise your site speed

There is no doubt that the speed of a website is crucial factor in achieving the best performance whether it’s for SEO or general user engagement. According to Parachute, an  award winning design company, a great deal of research has shown that speed profoundly influences bounce rate, conversion, user satisfaction, and revenues. Your visitor will not stick around for long if your site is taking long to load each page. Also, a low speed can have an impact on your google organic ranking. So, it’s paramount to invest in your site performance and loading speed to make it as quick as possible.

Abide by Hicks’ law

Hicks’s law is great study that compares how the number of options a user is given with the reaction time of that user.  It states the more choices a person has, the more difficult it is for them to reach a decision. So, with this law in mind, if you have a large number of buying options available on your site, then visitors may get confused and leave your website without purchasing anything. It is suggested to lessen the number of menu items and limit form fields to combat this. You should also focus on one CTA (call-to-action) and try to stick to one purpose per page. These simple techniques will relieve the user’s tension and give them a clear mind, resulting in the increased probability of purchasing from your site.

Prefer simplicity

From the vast number of studies conducted by Google, it is highly advisable to avoid complexity in your website design. The idea is that the more complex your site is, the less likely that users perceive it as attractive and comfortable to browse. Here are the two ways that you can make your site intuitive and coherent.

 

  • The first is to avoid sidebars as the distraction leads to less focus. More and more sites nowadays are replacing sidebars with a single column design.
  • Secondly, visitors are more appealed by familiarity and your intricate new site layout can make them uncomfortable. Try to add standard layouts and structure to your site design. You can still stand out by using other techniques.

Prefer scrolling over clicking

According to a study by crazy eggs, it is proven that visitors prefer scrolling over clicking. So instead of compressing information through sliders or accordions, you can put everything on a single page, including the tucked away ones and allow them to be revealed without having to navigate to further sub-pages. With this simple trick, you could increase the conversions up to 30%.

 

Due to their effectiveness, these tips are highly advised by researchers to use within your website design; so stop relying on impulsive gimmicks, and do something that is proven to work.

Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”