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Russian Standard Vodka – Christmas Communication

Ivan Khmelevsky had a hard job because Russian Standard Vodka needed a christmas gift for their partners, both local and international. They needed something that was a mash-up of russian traditions and contemporary russian spirit, naming Denis Simachev as the main reference. It also had to be related to Christmas and especialy New Year, since it is much more popular and widely celebrated in Russia.

 


Ivan researched a lot:

The idea came spontaniously. Russians tend to accept the idea of chinese calendar, that every year has an animal as a symbol of it. 2009 turned to be the year of the cow. So it all just mashed-up well: russian traditional patterns, trendy colors, milk, vodka, christmas tree decorations… They all mixed up to create something new.

 

 

 

 

 

 

Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”

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