in Design

Nike+ Active = Lead Design & Digital Illustraiton

When Apple incorporated a pedometer into their iPod Nano 5G, Nike turned to R/GA to design a site that could aggregate and visualize the data. The result was Nike+ Active. Every step accumulates towards goals based on calories burned using foods and destinations as metaphors, transforming the simple act of walking into a game.

Project made by : Adam Jesberger


Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”