in Misc

Kulula Airlines – The Best Example Of Combining Brand Management With Smart Design

When you are a startup and your competition consists of very strong companies, you have to innovate big style. One of the best examples is Kulula Airlines, a small low-budget airline company from South Africa which it’s known for its quirky sense of business humor. In February 2010, Kulula put into service a Boeing 737-800, called “Flying 101” that featured an amusing exterior design, identifying various parts of the plane. The aircraft was designed by their in-house design department, starting from the idea of demystify air travel for their passengers.

Kulula’s airline attendants and pilots are known for injecting a sense of humour into situations. Here are some real examples that have been heard or reported:

– “Please pay attention to the safety announcement, because you will be writing a test shortly”.

– “If you are caught smoking, you will be asked to leave the aircraft”.

– “Ladies and gentlemen, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants.”

– “Me Tarzan, You on hold”, when phoning Kulula and being put on hold.

– “To operate your seat belt, insert the metal tab into the buckle, and pull the belt tight. It works just like every other seat belt; and, if you don’t know how to operate one by now, then you probably shouldn’t be allowed out in public unsupervised.”

– “There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.”

– “In the event of a sudden loss of cabin pressure, masks will descend from the ceiling. Stop screaming, grab the mask, and pull it over your face. If you have a small child travelling with you, secure your mask before assisting with theirs. If you are travelling with more than one small child, pick your favourite.”

– “Your seat cushions can be used for flotation; and in the event of an emergency water landing, please paddle to shore and take them with our compliments.”

– As the plane landed and was coming to a stop at Durban Airport, a lone voice came over the loudspeaker: “Whoa, big fella. WHOA!”

– “Kulula Airlines is pleased to announce that we have some of the best flight attendants in the industry. Unfortunately, none of them are on this flight!”


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.