in Design

Interesting HIFI Typography

HI-FI klubben is the biggest chain in scandinavian with high quality sound- and image products like stereos, TV, loud speakers etc. This publications theme was the wonderful musician Jarle Bernhoft and Oh Yeah Studio were hired by Gazette (which do the design and layout) to illustrate inside the magazine.

The concept was playful typography in an otherwise fairly dark layout. It was important not to make it too naive for the target group even though it was playfull and fun. The type jumps and dances like music does.











Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”