in Misc

How To Power-up Your Brand Awareness

One of the ways of promoting your brand offline and also a “must do” for every respectable business is creating an identity. This process is made by designing stationery elements which means personalized papers, envelopes, bags, business cards, calendars, pens…practically everything you can put your name on.

Originally the term “stationery” referred to all products sold by a stationer, whose name indicates that his book shop was on a fixed spot, usually near a university but in the modern times, stationery has been an important part of good social etiquette, particularly since the Victorian era. Some usages of stationery, such as sending a manufactured reply card to a wedding invitation, has changed from offensive to appropriate.

It doesn’t matter if you have a small business or a big company, nobody can deny the importance of stationery design. This shows your business statement and the attributes of your product or service to the world, in a efficient manner. In conclusion, using stationery elements you create a upgrade your business to a notable brand, so that’s why choosing a good design is vital because otherwise it can ruin your company identity totally in the eyes of your potential customers.

Even though the online it keeps getting better and better on promoting brands, I myself will always believe that the attention to details is also important in the offline.

What do you think about this subject? Do you think that is important even for an online company to invest in this type of products?

Below you can see some examples of stationery and identity designs from various companies.

Mipmarí Identity & Stationery

 Chad Michael Smith

Red Square

FEB Design

Dig for Fire

Maybery & Company

 

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.

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