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How To Do Effective Web Design

Having a website for your product or service is an absolute must in the modern business world. But there are massive pitfalls associated with having a website that doesn’t achieve its purpose. Your website needs to grab and hold the surfers attention, and then prompt interaction, be it in the form of a sale, comments on a forum, or sharing via social media platforms. In order to achieve this, you need something that will inspire your target audience, and present the right image for your brand. But how exactly do you go about this? Here are 3 key factors that will help you create an effective web design.

Function and Navigation

By far the most important aspect of effective website design is to make sure that everything works the way it should, and that users will be able to see where they need to go easily. Start off by getting a professional to create your website so that everything works as it should – remember that a client will judge your whole business on your website, and that if links and tabs don’t work, they are going to assume that some part of your business is equally unreliable. Also, confusing navigation options are not going to help you in any way. It may seem smart to make it difficult to navigate your page so that people are forced into reading all the content but this is not a casino – if a user feels trapped or stuck they will not use your site again, so be careful.

Look & Feel

Your mantra when designing an effective website should be “simplicity and professionalism”. Identify your target audience through thorough market research – even if you are selling toys, you must remember that adults are the ones who will be using your site. Adjust the layout and design accordingly. Too many gimmicks, cutesy animations and bright colours will make you look like a clown. A website markets your business, and is a tool for you to present a professional image. Balance is key!

Creative Content

Once you have the look, feel and functional aspects of your website correct, you can focus on the actual content of the site. It’s no use having a gorgeous, fast website that is full of nonsense. Choose your words carefully – you are basically meeting a prospective client for the first time. Make it funny, serious, engaging or interesting – whatever the audience requires – and keep it concise and easy to understand.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.

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