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How Important Logos Changed In Time

Logos mean identity and as you already know, having a unique, modern and clear logo design is a must. Companies spend lots of money to analize the logo problem and how to handle it. We will talk more about Coca-Cola logo, because it’s the most recognized logo design in the world !

The first Coca-Cola logo was created by John Pemberton’s partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.

The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’.

Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the “contour bottle”, better known to many as the “hobble skirt” bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever.

The Coca-Cola logo was first advertised in the Atlanta Journal in 1915 and also appeared on the display of Pemberton’s pharmacy. A Coca-Cola dispenser with the popular logo design was later created by Raymond Loewy. The Coca-Cola logo got registered as a trademark in 1887 and has since then become the brand’s corporate identity.

Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”

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