in Design

Galeria Kaufhof Summer Campaign 2012

The Galeria KaufhofGmbH is one of Europe’s leading companies in running departmentstores. After Viaframe‘s first successful collaboration in 2009, they also had the chance to develop the 2012 summer-campaign. Yet again,they worked in close cooperation with Kaufhof’s team of designers.

Viaframe created a total of three jungle motives, which will serve as a stagefor mannequins and products in the shop windows of all 109 storesacross Germany.

The distinctivefeature of these pictures, and what makes them so special, is that all the landscapes depicted consist of products that can be boughtinside the shops.










Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”