in Design

Eight Best Practices To Create A Stunning Logo


There is nothing in the online medium more reduced in size but at the same time as important as a logo. The paradoxical issue is very simple to observe: usually, it is presented in the header of the websites and a common individual won’t pay too much attention to it. In spite of this ignorance, it plays a huge role in the branding process. It becomes obvious when we deal with famous brands, the logo of Apple, the apple fruit is presented everywhere when it’s about technology. In this way, people make the association between the Apple logo and high tech solutions and this equals to a bigger profit whereas sales are concerned; the same idea is applied to all the logos but the results vary according to the money invested, the quality, the branding strategy etc.

In fact, a logo is the graphical representation of the owner, it being a person/website/agency/company or even a product or service. Under these circumstances, it becomes obvious that the job of a logo creator isn’t easy, the pressure of the client being pretty high compared to the payment received. Being a logo designer supposes a combination of both the artistic part, because logo design is art, and the technological aspect because logo design is also science. In order to help any logo designer, there are couple of best practices that may really boost the activity of making logos, so it’s better to pay attention to them.

1.       Black and white format reveal the essence of it

The inner power of a logo is more important than the graphical realization and any logo designer is working up to find the best message. The logo of Nike is the perfect example revealing that the design itself is important but still the core idea is vital, it is only a small swoosh but it’s one of the most famous logos. A good practice of a logo designer is to test the logo in black and white format, in this way the concept is more visible and any aspect related to nuances, fonts are somehow put into the shadow.

2.       Strive for simplicity

Any logo must be as simple as possible to be easily retained by people and a smart logo designer must always strive for simpler and simpler creations. The main issue is that being simple isn’t enough, it’s almost a disaster, simplicity must be blended with “anything” that could be interesting for people. Finding the “anything” represents in fact 50% of the entire logo making process. The entire concept of a logo is nothing more than a simpler way of representing the owner, therefore being simple is truly important.

3.       Too many fonts and colors are the worst enemies

The most famous logos have something in common: no more than three colors and common fonts. It’s enough to check a gallery of the most influent brands and there is no need of another proof. Using few fonts and colors represent the ingredients of a simple logo that is mandatory.

As an extension, in all the field of design, using many fonts and colors isn’t recommended, hence avoid this amateurish mistake.

4.       Avoid trends

A logo must be timeless, the more years it is promoted, the more chances that the brand has of being famous. This statement means that, by creating logos respecting the trends you are making a mistake in general.

Trends are powerful for a year and two and after this period they are outdated, the single remedy available being a redesign. Having a logo that must modified at each two years doesn’t create the needed continuity; people will completely be disoriented and won’t be able to distinguish which logo is current and which was outdated. An old saying lets us know that quality is timeless hence it is better to reflect on it before creating any design.

5.       It’s not mandatory to say something about the owner

Many logo designers have the tendency to create logos that describe too obviously the nature or the activity field of the owner which isn’t a bad practice but it’s necessary. A logo must assure the connection between the owner and his image in the public. The idea is simple, does the swoosh of Nike represent a clear sign that the manufacturer is creating clothes? Nope, but people associate it with high quality clothes due to the huge endeavor of non-stop advertising. In conclusion, don’t be afraid and don’t always insert the name of the owner, it’s just a widespread technique but not a basic principle.

6.       Don’t do a ten minutes job

Being a small piece of design doesn’t mean that it is just a ten minutes work. It’s common between amateurs to draw a shape, add some colors and gradients, maybe write a word and it’s enough, the logo is ready to upload into the header.

A good practice of a professional logo designer is to make a complete research before creating any logo, put the concept on a paper with the pencil, carefully study any feature of it, ask for feedback, all these being time consuming activities that can’t be realized in ten minutes or few hours.

7.       Search for feedback and ask for advice

A logo designer, no matter how experienced he is, will always have something to learn and adjust; no one is perfect. Staying updated on a regular basis and having specialized feedback over the work performed are two other things to do as a good logo designer.

8.       Don’t wait for miracles

There is no magical practice to making someone a better logo designer, the work and inspiration remain the most important in being successful. Each day must be a new progress, no matter if it is huge leap or just a new trick learnt.

The best practices of a logo designer evolve across time, experience is capital in being more competitive but nothing could be achieved without patience, therefore as last advice: be patient and work.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.

Leave a Reply