in Design

Negative space in advertising

Negative space is the space around and between the subject of an image. The negative space helps to define a subject, helps emphasizing a message. This basic and often overlooked principle of design gives the eye a “place to rest”, increasing the appeal of a composition through subtle means.
Here we have examples of how negative space is used in advertising, creating a visual introduction to the message.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.

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