in Design

Branding for Beginners: Where to Start

According to Kristie Rimmele, Internet Marketing and Branding Expert, 75 percent of consumer buying decisions are based on emotions. This relates to the sales philosophy of “selling to the benefit.” This means that consumers don’t purchase a product or service  but the benefit that product or service provides.

Bogdan

Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.

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