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Tips for Designing a Company Logo

Bogdan — Sat, 25 May 2013 14:31:57 +0000

Before you even graphically design a logo, it is assumed to have taken the time to search for an original name and must be able to express in one or a few words. A common mistake to avoid is to seek inspiration from clip art and images downloaded from photo sharing sites, or create your logo with free programs. To generate logos, do it yourself.

The logo represents the identity of your company and it must have the characteristics of uniqueness and recognition, while the do-it-yourself solutions offer logos at very cheap prices, and accessible to anyone with an internet connection.

Here are some tips to design a logo Original, authoritative and long lasting.

Focuses on simplicity

An overly complex logo can be difficult to reproduce, chosen for a variety of media (business cards, billboards, letterhead, envelopes, commercial, etc.) Moreover, it is difficult to remember, as well as develop. Logos shown allow greater freedom of expression and often represent the best way to represent graphically but they require considerable skill in drawing. Alternatively, you could sketch out your ideas on paper and then transform them into works of art by professional designers.

Let the ideas flow

Logos shown aside, if this is, the first attempt to design a logo includes unnecessary risk of losing in analysis. You desire that your new logo graphically represent a set of quality. Company could take you to rack your brain to find more visual images possible. Sometimes an idea very elaborate may be less powerful than a simple and seemingly trivial. Not thinking too much and, to start, let it flow on paper everything that goes through your mind.

A logo should not necessarily portray what the company does

The temptation to create a logo that illustrates with drawings should produce reasonable reality. For instance, the golden arches of McDonald’s do not look like a burger or the fries, the mustache of Nike , perhaps one of the most successful logos of all time, is hardly a pair of shoes and everyone knows that Apple does not sell apples. Making a logo describing an element of society, in some cases, it may also be discouraged; when the company has founded recently and has not yet clearly defined its directions.

A logo should express the company’s values

While graphically the logo does not have to remember what kind of business the company does, it is equally true that we should not forget what feelings the company wants to convey. If a company wants to look serious and reliable, will probably choose a style other than a company that wants to look cool and ironic. Therefore, a logo that would be appropriate for a financial institution probably is not for a bar or a restaurant, and vice versa. Prior to designing, the new logo of your company thinks about what value system wants to express.

The size of the logo makes the difference

In fact, this is one of the most important things to keep in mind. Most companies have the need to reproduce the logo in a variety of sizes, from very small to very large. Logos extremely complex therefore may not render when played in the image very small, especially if it is placed in a website, or on business cards, fax header on promotional items (pens, pencils, key chains). Similarly, keep in mind that there may be situations in the future of your company, where the brand will be played on media giants, such as on billboards or on the side of a truck. So before designing your logo, think about how and where it will be used, both in terms of size of media.

The proportions between height and width determine the appearance of a logo

In the logo design, it is not mentioned about the importance of the size. They shall determine the equilibrium diagram and the applicability on different supports. A logo too high and short, or too low and long, it will not be visually pleasing, also can be difficult to combine with other graphical elements (e.g. in business card, websites, etc.), creating problems in the implementation of the layout. It would be better if written and symbol can be separable. If the logo is formed by a written and a graphic symbol (logo), you should design your company logo in order that these elements can also travel alone, as needed. It is better to avoid tangles or overlaps.

Design your new logo for your customers

Of course, the logo is a symbol that the company should feel adequate to represent it, but do not forget that the new logo will look particularly to the targeted public targeted, so keep in mind that it should be designed as per the sensitivity and expectations of your potential customers. A mark that captures the attention of the customer (sign of a bar, logo of a product from the supermarket, etc.) must have immediate impact on the customer.

The color is not important in the early stages of design

If it is an integral part of the concept, the choice of colors is not important in the early stages of design. The colors can always be changed later, if they have not already been determined by an institutional choice. Moreover, the logos that are based on the combination of colors too, are likely to be fair when reproduced in black and white (for example in the fax).

Author Bio: Alice Freriksen has written for SSLMatrix, GeoTrust SSL Certificate Reseller. She is technical content writer since last 2 year. In her free time, she enjoys social media. Follow her @Twitter

70 Extremely Well Made Vintage Logos

Alexandru — Tue, 14 May 2013 14:00:51 +0000

It’s time for a massive vintage logo collection. This time around we’ve sifted through thousands of great logos to find 70 that are very effective . Be sure that inspiration will come after this post. I really hope that you like this showcase because for me, a vintage logo design means a good attention to details.
Creating a retro logo requires a lot of work in order to perfectly reproduce the feeling of an aged branding. Back in the old days, designers were a lot more careful with a logo because they didn’t believed in simplicity.

30 Gorgeous Inspirational Logos With Multiple Meanings

Bogdan — Mon, 29 Apr 2013 18:24:57 +0000

We see logos everywhere we look but this doesn’t mean that we remember them all. There are good logos and bad logos and unfortunately, most of them are simply ugly or not impressive, so there are extremely small chances to notice them, even if the product behind that image is extremely good.

When trying to make your brand popular, you not only need a good product but also a perfect identity. The consumer’s first choice will always be the product that stand up on the shelve and makes its competition cry. So, if your product is not yet popular, then you need to compensate by using a bold strategy. This strategy must include an amazing logo, a daring label and motto. Basically your product must scream in front of its competition until the potential client will recognize its advantages.

A good logo must capture your attention and make you look more than 2 seconds on its design. It also must make the viewer think about its message and make him curious to search for that product or pick it up. Creating a good logo design requires a lot of working hours and requires not only a skillful designer but also a good psychologist which must be able to understand the user’s needs.

So. if you are looking to create a new logo design or you are just searching for inspiration, the following showcase will prove to be extremely useful because it contains 30 extremely interesting logos which are having more than one meaning.

CityPOST

Verticals

Heaven

Pedal Minnesota

Toad Print

Sea Sentinel

Honey Oaks

Lunchers

Creation

Bruno Cabral Advogado

Book World

CoWorker

The Organic Feed Company

Compare Sweed Building

Wine Castle

Venice Restaurant

Mini Implant Solutions

Work Horse

Abbys Gift

Tseleevo Golf Club

Chair Entertainment

Love letters

Agora

Labyrinth

Wrkshp

Six3Nine

Multipinions

Bobble Eggs

half half

Elkins Dental

25 Great City Logos Including Japanese Examples

Alexandru — Sun, 24 Mar 2013 11:00:41 +0000

A sure challenge is to design a great city logo because there are many differences between company logos and town logos. A city logo involves cultural background, history, different political, economical and social levels. Don’t forget that your design will represent the image of a city and must be really well made.

If your task is to design a city logo or you just want to see how great town logos look like, these 25 examples will help. This post also contain some japanese town logos using kanji.

30 Gorgeous Inspirational Logos Collected This Month

Bogdan — Thu, 21 Mar 2013 18:05:56 +0000

Everywhere we go we see logos; starting from the moment we get up in the morning and stop our alarm which is screaming from our branded smartphone and all the way to working in a office packed with various products, this type of sign is made to make us differentiate one company from another.

So, how many logos do you remember seeing today?Not so many, isn’t it? Now, think about those logos that you remember and take a closer look at those companies. They are the ones which are interested in promoting their brand because if a logo is now well made, you will never ever remember it.

The purpose of a logo design is to make the consumer notice it, remember it and eventually buy the product. This is why a great logo costs a lot of money: it makes a difference between a popular brand and a boring one. In this article you can see a collection of 30 gorgeous logo designs which are collected this month and which are extremely interesting.

The Bayside Buoy

Multipinions

Düsseldorf

Six3Nine

Bobble Eggs

Elkins Dental

Watrmarks

Go Getter

El Otro

Maugers Meats

Venice Restaurant

Plumbing Heating & Cooling

Southern Craft Creamery

Homefront Crossfit

The Organic Feed Company

Bonjour!

Design Museum Boston

The Woodshed

Aiste

Kofesko

Honey Oaks

Akos Venesz

Shannon’s Custom Florals

Toad Print

Paperlit

Pedal Minnesota

WMCAT

Heaven

Verticals

CityPOST

55 Examples Of Professional Logo Designs

Alexandru — Mon, 18 Feb 2013 11:00:03 +0000

Born from the union of creativity, craziness, anger, talent, emotions, with a characteristic outline and colors that catch the attention of anyone. Nicely shapes that make you laugh just to see it, a style you are unaccustomed to see but you do like it. Is a mixture of a toy or a that candy that always make you laugh and enjoy. This is CHOCOTOY, the author of these awesome logos. A new brand to enjoy it, share it, and use it made it for young VENEZUELANn people…

20 Very Creative Emblem Type Logos For Your Inspiration

Bogdan — Tue, 12 Feb 2013 18:13:49 +0000

A logo is the heart and soul of a business and without it, the brand’s identity will never be memorable. Just like a book, a good logo must tell a story and must stick in the viewer’s mind after the first second. There are many types of logos, such as wordmark, combination marks, iconic logos. I think the last one is the most interesting because usually it contains the most details. An iconic or emblem type logo implements the brand name and a very descriptive image about the business, so you can tell from the start that it is extremely interesting. In this article you can see a collection of 20 very interesting emblem type logos for your inspiration.

Melts & Malts

Primo

Oak City Brawlers

Avaska

Blo

EDM City

Gentlemen’s Barber Shop

Comfort Station

Padaria do Vicente

Gemini Lab

Clokface

The Cookie Lab

Clever Group

Trendy Mandy

Cupcakes

Creation

Tamilarasan

T2B

Vitenson

Foqus Jongeren Filmfestival

140+ Awesome Logo Identities Illustrated By Steven Noble

Alexandru — Mon, 07 Jan 2013 11:00:36 +0000

Steven Noble has created an extensive collection of logo identities that covers almost two decades worth (1991 -2012) from large size multinational companies to small start-ups. The mediums and styles used vary from bold woodcuts to fine engravings and line art.

A good quality logo identity needs to follow what Steven Noble calls “the 3-5 second rule.” This rule means that the average person glances or looks at a visual logo for up to 3-5 seconds and therefore the message needs to translate quickly. If they can’t understand or translate what’s going on within that short timeframe then you know right away that it doesn’t work well as a logo identity in the long run. The general concensus is to keep things visually simple since the average attention span is very limited in today’s busy “attention grabbing” world. At the same time, it has be able to read across global and multicultural platforms and that will allow it to be able to trully survive the test of time…

25 Inspirational Travel And Tourism Logos

Bogdan — Thu, 13 Dec 2012 12:50:39 +0000

When creating a logo for a travel or tourism company you need to keep in mind that it is a special type of identity. First of all, it must not only be friendly and interesting but it also display confidence and trust. Second, the logo must by dynamic in order to show movement or even better, the holiday spirit. In this article you can see a collection of 25 perfectly made logos for travel agencies.

Electracycle

Globus

Me&EU

Travel World

KartaMira

Estravel

Gemini Tours and Travels

Passion travel

TravelTime

Cheap Flight

travelGeo

Students&Travel

Buben travel

Dore travel

Safari Travel

City Travel

Top Too

Richmont Resort

Travel Log

Surfy Buddha

Tour Expert

Arrow Travel

Pousada Portal do Mar

Southern Summit

17 “S Letter” Logo Designs

Alexandru — Thu, 29 Nov 2012 11:00:06 +0000

It carries the image of the organization and functions to create a recognizable impression to the mind of the customer.

Using just a letter like S, is a great idea cause this letter has an interesting drawing and could be a very good base to develop a logo.

This article contains exactly 17 letter S logo designs that will inspire you in your future work.