in Misc

Are Infographics the Scourge of the Web?

Infographics have taken the Web by storm, and it seems that there is no hiding from them. Visit a blog, and more likely than not, you’ll come across an infographic post at some point. Check your Facebook, and you’ll see at least one infographic in your timeline. Even Pinterest has more than its fair share of infographics.

No wonder some pundits have gone as far as to say that infographics are the scourge of the Web. Now I am not absolutely sure about the veracity of that statement, but I cannot deny the fact that there is a plethora of infographics today. That in itself is not necessarily a negative thing, but it is one thing to see a good infographic. It is another thing to view just any infographic. There is no going around it. There are too many infographics out there that are just bad.

Having made that distinction, I think it is safe to say that infographics in general are not ruining content that we find online. A more important point, I believe, is how we can make sure that good quality infographics become the highlights and that so-so, or bad, infographics do not ruin things.

How do we do this?

One, by making sure that our infographics tell a coherent story. It does not have to be a complicated story with twists and turns that will have people at the edge of their seats the entire time. The infographic simply has to have a flow and not be a mere collection of facts and figures slapped together. When a reader views an infographic, he should find himself following that flow instead of jumping from one piece of trivia to the next.

Two, by making sure that our infographics look nice. You may think it is petty, but isn’t visual presentation the major thing about infographics? You want to attract people, and what better way than making sure your infographic design is good? Think about it. Why would anyone want to spend several minutes staring at a design that makes one’s head ache?

Three, by making sure that our infographics contain accurate data. This is definitely not the least important consideration when creating infographics. While some may think that people will not bother to check the facts anyway, what will you do if you got your data all wrong and someone calls you out? There goes your audience. Worse, there goes your credibility. Infographic design is more than making things look pretty and telling a story. It is making sure you do the research – research that is worthy of investigative journalism.

By paying attention to these points, infographic enthusiasts can help take the reputation of this form of content to a different level. Sure, there will always be haters. They will not disappear, but good quality content – no matter what the form – cannot be ignored. Infographics have become popular for a reason. Let us not allow this boom to pull down infographics. Instead, let us show just how good a medium it is by ensuring high quality.

About the author

Carter James has been working online for the past 15 years. He has ridden the waves of online trends and firmly believes in the value of good infographic design.


Bogdan is the founder of Top Design Magazine. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message.