in Design

Anti-Sports League Branding

The Anti-Sports League is the vision of designer and entrepreneur, Glen Liberman. Glen sought to create a “league” of fictitious teams whose fans feel that “it’s okay to not like sports.” The goal is to unite these individuals who may not have (or want) a sports team to call their own.

On the design side, Glen collaborated with associate and friend Mark Bloom of Mash Creative to design the ASL logo, custom typeface, and team jerseys / shirts. Utilizing the bold graphic application that can be found on professional sports team apparel today, Glen and Mark created the visual aesthetic that represent the Anti-Sports League.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”

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