in Design

Amazing Porsche Engineered Website

At the hub of the integrated campaign is a consumer-generated website— PorscheEveryday.com—where owners can share their own everyday stories. With a combination of professionally produced videos and images along with owner-submitted content, the site builds a mosaic showcasing the many ways a Porsche is engineered for everyday magic.

For this effort, Porsche has once again reached out to its passionate and active loyalists and enthusiasts to participate and contribute to the story. To start things off, Porsche sent 200 Flip video cameras to select owners asking them to contribute videos. The brand has also invited input from all its owners, the Porsche Club of America, dealers and their customers, and the million-plus Facebook fans for everyday stories, photos and videos.


 

 

 

 

 

 

 

 

Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”

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