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ALT/1977: We Are Not Time Travelers

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

Alex Varanese explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. He then created a series of fictitious but stylistically accurate poster printing ads to market them, as well as a handful of abstract posters (you know, just for funsies).


Alexandru

Alexandru is the co-owner of TopDesignMag. “If it looks easy, it's hard. If it looks hard, it's impossible. If it looks impossible, it's due tomorrow. At 8 A.M.”

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