Minimal packaging design is always one of the main attractive tools used by many companies and with these simplistic design, the product would be at least different in a positive way. People once again favor attractive products but with a unique and clean design.
It’s a lot harder to design brilliant minimalist packaging because people most do it with minimum materials they can so creativity plays a major role. Have you ever ask why companies switched back to minimalist in the era of high technology ? It’s very simple. One reason is that they can reduce their costs (less materials) and other important reason is that they can differentiate from other companies, making their products more attractive.