A logo acts like politician: looks great, talks a lot, promises a lot and sticks in your mind, so when you see a logo there is a love or hate relation.It it is great then you will remember it and use the product behind its brand whenever you have the opportunity; if it looks awful well, obviously you will go to its competition.

Designing a logo means serious business because it must become an identity and like any other ways of describing what you are selling or doing, you can’t afford having a bad or an ugly visual sign to represent you. Unlike other types of design, a logo requires hours of research and many preliminary versions until the final product.

The designer will play with a lot of fonts, colors and ideas in order to deliver exactly what the client needs but also to accurately describe the brand behind it. After all, this is the purpose of a good logo design: make the user curious and interested on your brand. If a logo doesn’t make your audience notice it, then it is useless. In this article I have collected 20 gorgeous logos which are extremely well made.

Cassette

CoWorker

The Bayside Buoy

Cornflake Games

Appetype

Bear & Bone

Your Friend In Lisbon

Imaged

Fish Codex

Content Dock

Morgan Vanhagen Lawyers

The Marmalade Fish Band

Marian

Hope In Hand

Africa IQ

Swings

Bzzz Honey

Runway Gourmet

Big Bang

Silverland