Advertising is the heart of commerce so if you want to sell your product, you need to make the consumer interested. In this article you can see 15 examples of commercials and printed ads which know how to stay in the viewer mind and make him curious. One of my favorites is the first one; which one do you like the most?
Go Beyond The Cover
Diesel: Be Stupid Advertising Campaign
Diesel Stupid Philosophy:
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. The world is full of smart people. Doing all kind of smart things… That’s smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…but stupid has the balls.
The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories. Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid. To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying. Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
Nightmares Fear Factory
RayBan Tattoo Viral
This viral campaign was a huge hit. In it, a dude gets glasses tattooed on his face, which seems dumb. At the end he puts on a pair of Ray-Bans which should have been an obvious cue.
Great “lab experiment” where someone has built a tiny pie-throwing trebuchet to prove that millimetres matter.
Quicksilver. Dynamite Surfing.
Guy Walks Across America( Levi Strauss & Co.)
The 2,770 still photos of a hipster footing it through America’s byways and landmarks clearly strike patriotic chords for a country in search of good news.
The Puma Hardchorus
Puma put the toughest European footballers in a video to sing a romantic song that would help soccer fans out of their scheduling jam — a brilliant example of doing something nice for your customers.
There’s A Soldier In All Of Us
Master of Business Card Throwing
This stupendously simple idea places Vodka-flavored temptation in the traveling consumer’s way.
Car rental company SIXT’s German agency came up with a novel super-solution to get its rental deals seen by visitors at the Hamburg airport.
Lee store Paris
The sheer scale of jean-covered parking meters, clothes lines, manhole covers and stickers would surely guarantee that no one in the area could fail to notice the grand opening.
Cholera for sale
UNICEF took a very ordinary object — a water vending machine — and made it startling by filling it with bottles of disease-laden H2O to enlighten New Yorkers about how something we take for granted is not such a luxury in the developing world.
Dutch agency Novocortex managed to get its online insurance client a ton of press — and traffic — with a simple guerrilla marketing campaign that went viral, and cost less than 1,000 euros.